Wednesday, October 5, 2011

Written for the Road...

British businessman with a background in accounting and auditing, Clissold joined up with an entrepreneur in the early 1990s and set out to buy shares of Chinese firms and to work to make them more profitable. Within two years, Clissold's venture owned shares in 20 Chinese businesses, with 25,000 employees among them, but the story really centers on Clissold's encounters with the nation's "institutionalized confusion." Firing entrenched middle managers became a protracted process that led to factory riots and employees using company funds to set up competing businesses; the anticorruption bureau demanded cash bribes before opening investigations. Clissold's narrative is somewhat aimless, slipping from one misadventure (taking American fund managers to a condom factory) to the next, and there's a certain amount of too-easy humor derived from the exoticism of Chinese culture (e.g., the inevitable banquet where unusual body parts of rabbit and deer are served). Even in these passages, though, Clissold's fundamental respect for the Chinese culture is unmistakable, and the scenes where he leaves his office and interacts directly with the people can be quite vividly detailed. By the late '90s, millions of dollars poured into the companies yield disastrous results from an investment standpoint (and Clissold himself suffers a heart attack), but the Chinese economy as a whole hums ever more loudly. Crossover appeal of this title may be limited, but business readers are likely to be entertained.


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